/ Insights & Innovation

Ideas that Drive Digital Transformation

Transforming Online Grocery Support with AI Assistant – Baggy

eBag is one of Bulgaria’s most trusted online grocery platforms, known for fresh produce, precise delivery slots and consistently reliable fulfilment. With its rapid growth in Sofia and other cities, the company needed a way to answer recurring questions faster and keep customer expectations aligned with real-time availability and delivery rules.

 
Case study visual showing eBag’s AI assistant Baggy on a mobile screen with a grocery-themed background.

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A collage at the centre of which is a glowing "AI" orb, showing six industry scenes: a doctor with a tablet at a patient's bedside, a shopper using a touchscreen kiosk in a clothing store, a trader watching financial charts, a worker at a welding robot on a factory line, a headset-wearing customer service team, and a truck on a highway through a city.
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An overhead view of a large open space office where employees work at rows of desks, while small glowing purple containers travel along an automated track that winds between the workstations
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Four business people in suits stand behind a glass wall looking into a large open space office, where staff work at desks and an automated track carries glowing purple parcels, overlaid with faint holographic icons of a robotic arm, a tangled scribble, stacks of paper, workers carrying boxes and rising stacks of coins.
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Six smartphones arranged on a purple-lit surface, each showing a different AI agent chat interface: Customer Support, Document Processing, Employee Support, Finance, Logistics and Business Assistant agents, plus an invoice lookup conversation and a searchable list of AI agents
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A busy finance department where staff work surrounded by towering stacks of paper and binders labelled invoices, approvals, reconciliations and suppliers, with a whiteboard "Reporting Checklist," a "Report Pack / Q4 Results / Financial Summary" stack on a meeting table, and a banner reading "Faster reporting. Better decisions."
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A white multi-armed robot branded "OUR" sits at a desk in a busy office, each hand doing a different task, with floating panels for analyzing data, creating content, sending emails, scheduling meetings, processing financials, managing communications, writing reports and designing ideas, beside a "Focus on growth. We'll handle the rest." sign
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“We were impressed by the overall approach of the team, their attention to detail and their ongoing efforts to gain in-depth understanding of our business processes. 

Automating this process not only helped us become more efficient, but also freed up sufficient time that could now be dedicated to expanding our business. We believe this innovation will take us one step ahead of the competition.”

CEO of a leading accounting company in Bulgaria