/ Insights & Innovation

Ideas that Drive Digital Transformation

Transforming Online Grocery Support with AI Assistant – Baggy

eBag is one of Bulgaria’s most trusted online grocery platforms, known for fresh produce, precise delivery slots and consistently reliable fulfilment. With its rapid growth in Sofia and other cities, the company needed a way to answer recurring questions faster and keep customer expectations aligned with real-time availability and delivery rules.

 
Case study visual showing eBag’s AI assistant Baggy on a mobile screen with a grocery-themed background.

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A busy finance department where staff work surrounded by towering stacks of paper and binders labelled invoices, approvals, reconciliations and suppliers, with a whiteboard "Reporting Checklist," a "Report Pack / Q4 Results / Financial Summary" stack on a meeting table, and a banner reading "Faster reporting. Better decisions."
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A white multi-armed robot branded "OUR" sits at a desk in a busy office, each hand doing a different task, with floating panels for analyzing data, creating content, sending emails, scheduling meetings, processing financials, managing communications, writing reports and designing ideas, beside a "Focus on growth. We'll handle the rest." sign
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A split office scene with the heading "RPA or AI? The Difference in the Application" - the blue left side lists RPA as rules-based automation (structured data, repetitive tasks, rule-based logic, high accuracy, stable processes), the purple right side lists AI as intelligent automation (unstructured data, pattern recognition, learning, decision making, handling exceptions), with footer lines "RPA follows rules" and "AI understands context"
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A modern office with a wall graphic reading "Adopting AI needs building a sustainable plan," showing a five-step roadmap - Assess, Plan, Build, Deploy, Optimize - while colleagues work at desks, and a table holds an AI roadmap printout, success-metrics charts, sticky notes reading "Start small, Think long term, Drive value, Improve continuously," and books on AI strategy, governance and responsible AI
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A five-step storyboard of a woman using an AI assistant on her phone to order a work laptop self-service: 1. Ask, 2. Get Answers, 3. Take Action, 4. Stay Updated, 5. Get It Done, ending with the line "One conversation. Many solutions. All self-service."
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An infographic titled "RPA and the New Age" tracing automation's evolution across five stages - rule-based, intelligent, AI-powered, orchestration and optimization, and the new age of autonomous automation - over an enterprise operations command centre.
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“We were impressed by the overall approach of the team, their attention to detail and their ongoing efforts to gain in-depth understanding of our business processes. 

Automating this process not only helped us become more efficient, but also freed up sufficient time that could now be dedicated to expanding our business. We believe this innovation will take us one step ahead of the competition.”

CEO of a leading accounting company in Bulgaria