/ Insights & Innovation

Ideas that Drive Digital Transformation

Transforming Online Grocery Support with AI Assistant – Baggy

eBag is one of Bulgaria’s most trusted online grocery platforms, known for fresh produce, precise delivery slots and consistently reliable fulfilment. With its rapid growth in Sofia and other cities, the company needed a way to answer recurring questions faster and keep customer expectations aligned with real-time availability and delivery rules.

 
Case study visual showing eBag’s AI assistant Baggy on a mobile screen with a grocery-themed background.

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Full view of a modern multiple-story building connected by glowing lines to a digital brain and circular icons for smart security, predictive analytics, tenant experience, energy optimization, automated maintenance, space utilization, sustainability, asset management and financial performance, with a tablet showing a 3D building dashboard
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Smartphone showing a Viber chat at the centre of a desk, connected by glowing purple light trails to floating panels showing people in different business roles, including a call-centre agent, a warehouse worker, a retail clerk, a delivery courier and robotic machinery. On the desk in front of the smartphone sits a laptop and two tablets displaying chat dashboards.
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Smartphone showing the Ena virtual assistant chat menu with options like Track shipment, Requests for couriers and Delivery preparation, surrounded by feature cards for tracking shipments, finding an Econtomat, changing or paying for a shipment, requesting a courier, preparing delivery and checking ecoints, with a delivery truck and Econt parcels in the background
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Woman and a white humanoid robot sitting across a table facing each other, connected by a glowing arc of light, with a softly lit city skyline through the window behind them
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Humanoid robot working at a laptop behind a luxury hotel reception desk while a woman with a suitcase checks in. А robotic service trolley carrying towels and drinks, a guest walking through the lobby and glowing network icons overhead
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Businesswoman at a laptop in a night-time office looking at a glowing digital brain labelled "AI" surrounded by floating panels reading risk analysis, smart customer insights, fraud detection, personalized banking, market intelligence, automated reporting and intelligent compliance, with a city skyline behind.
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“We were impressed by the overall approach of the team, their attention to detail and their ongoing efforts to gain in-depth understanding of our business processes. 

Automating this process not only helped us become more efficient, but also freed up sufficient time that could now be dedicated to expanding our business. We believe this innovation will take us one step ahead of the competition.”

CEO of a leading accounting company in Bulgaria