/ Insights & Innovation

Ideas that Drive Digital Transformation

Transforming Online Grocery Support with AI Assistant – Baggy

eBag is one of Bulgaria’s most trusted online grocery platforms, known for fresh produce, precise delivery slots and consistently reliable fulfilment. With its rapid growth in Sofia and other cities, the company needed a way to answer recurring questions faster and keep customer expectations aligned with real-time availability and delivery rules.

 
Case study visual showing eBag’s AI assistant Baggy on a mobile screen with a grocery-themed background.

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Smartphone showing the Ena virtual assistant chat menu with options like Track shipment, Requests for couriers and Delivery preparation, surrounded by feature cards for tracking shipments, finding an Econtomat, changing or paying for a shipment, requesting a courier, preparing delivery and checking ecoints, with a delivery truck and Econt parcels in the background
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Woman and a white humanoid robot sitting across a table facing each other, connected by a glowing arc of light, with a softly lit city skyline through the window behind them
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Humanoid robot working at a laptop behind a luxury hotel reception desk while a woman with a suitcase checks in. А robotic service trolley carrying towels and drinks, a guest walking through the lobby and glowing network icons overhead
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Businesswoman at a laptop in a night-time office looking at a glowing digital brain labelled "AI" surrounded by floating panels reading risk analysis, smart customer insights, fraud detection, personalized banking, market intelligence, automated reporting and intelligent compliance, with a city skyline behind.
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Friendly blonde cartoon assistant in a suit with a BIANCA name badge gesturing toward a laptop showing the BACB banking website, with a speech bubble reading "Hi! I'm BIANCA, your virtual assistant. How can I help you today?"
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Printed user journey map on a desk viewed through two magnifying glasses, one labelled "AI Lens" revealing data patterns, charts and recurring themes, the other labelled "Human Lens" revealing user motivations, emotions and handwritten quotes on sticky notes.
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“We were impressed by the overall approach of the team, their attention to detail and their ongoing efforts to gain in-depth understanding of our business processes. 

Automating this process not only helped us become more efficient, but also freed up sufficient time that could now be dedicated to expanding our business. We believe this innovation will take us one step ahead of the competition.”

CEO of a leading accounting company in Bulgaria